Message from the Director of Marketing & Development


Sept. 21, 2016

Dear Friends and Families of The Willow School,

In my view, there is no more important work to be done today than the positive social, intellectual and emotional development of the next generation. That is what Willow is all about, and that’s why I chose to work here.

Doubtless, you share my enthusiasm for the unique curriculum and culture of this school, and I want to thank you for your engagement with us and our mission.

Throughout the United States, independent schools are all in the same boat. We must supplement tuition dollars with philanthropic donations in order to maintain operating budgets. Without this additional element of support, we simply could not offer the exceptional educational experiences that our students enjoy.

As I step into the role of Director of Marketing & Development in Fall 2016, I am in the enviable position of inheriting a stellar level of giving. In 2015-16, The Willow School received philanthropic support from 100% of enrolled families. This is truly exceptional. According to current statistics from the National Association of Independent Schools (NAIS), the national average for independent day schools is 65.5%.

Obviously, the families that choose Willow strongly support of our mission, and willing to “put their money where their mouths are” to ensure that we maintain the high standards we’ve set in place for our students. Again, thank you. It makes all the difference in the world.

As we launch into the new school year, I want you to know that I welcome your visions for the future of this vibrant community, and am always up for a conversation about strengthening our collective contributions to the next generation. Feel free to reach out to me via email or text. I look forward to getting to know you all better in this, my first year here.

Mitakye Oyasin (All My Relations),

Cole Hons


“As we express our gratitude, we must never forget that the highest appreciation is not to utter words, but to live by them.” John F. Kennedy